Electrolit
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Electrolit
2026
Play, Hydrate, Repeat. Electrolit's Q2 2026 content library, built on a single shoot day in Austin after a full day of scouting. The idea was simple: hydration is the thing that lets you keep going, so we shot the in-between moments instead of the finish line. Runners and cyclists under highway overpasses, pours out of the back of a truck, packets pulled from the pocket of a pair of lime bike shorts. I led the creative and art directed on set, directing talent and both shooters across film and stills. Filter by deliverable below.
electrolit lba hero1 15s 9x16 fc2
hero1 6s cutdown
electrolit lba hero2 6s 9x16 fc2
electrolit lazyboy 0124
packet pour 1143
electrolit lazyboy 1200
underpass 0131
cherry ice 1209
electrolit lazyboy 1268
electrolit lazyboy 0375
bottle motion 1472
electrolit lazyboy 1625
tailgate laces 1232
electrolit lazyboy 0380
electrolit ooh idea
electrolit ooh idea 2
PLAY, HYDRATE, REPEAT
Electrolit · Austin, April 2026
Role: Art Direction
Agency: Lazy Boy Agency
Producer: Tanner Blount
Photography: Nat Meier
Director of Photography: Alex Le
Edit: Caleb Guadarrama
Prop + Wardrobe Styling: Stephanie Bohn
Concept Development: OTHER Studio
Deliverables: 2 hero spots at :15 and :06 (9:16), 20 retouched stills, OOH concepts
484 object(s)

